The Clairvoyager Society
For my senior thesis project, I chose to create branding & initiation elements for a society for ghost hunters. As a kid and throughout my life, I’ve always had a great, albeit a little odd, interest and belief in ghosts.
When developing a conceptual stylization for this project, I felt the charming and whimsical style that I enjoy designing and illustrating in would contrast greatly with the normal aesthetic generally associated with this subject matter. Ghosts and ghost hunting can typically have a cheesy, uninspired aesthetic more focused on being “creepy” than being pleasing to the eye.
My project puts a new spin on the world of ghost hunting, using quirky illustrations and sophisticated design to bring a new level of authenticity to a generally satirized field.
Deliverables: Logo, Guidebook, Ghosthunting Kit
Design: Illustration, Book Design, Packaging Design, Logo Design
Art Direction: Paul Kepple